Selected work
Signal
Operational intelligence for planning across people and finance, now part of leadership’s capacity-planning process.
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nova
Customer intelligence connecting first-party data, creative analysis and audience activation.
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How I work
Product strategy
The DataQ acquisition brought audience capabilities into nova. The work connected a build-versus-buy decision with the development of the wider platform.
Applied AI
The AI work spans agents and predictive models. Test datasets, historical testing and beta feedback provide different ways to assess how these systems perform.
Commercial development
Product development includes the commercial model: how an offering is priced, packaged and brought to market. That perspective draws on experience leading both a services department and software products.
Experience
My career at Power Digital has moved from establishing its web development department to leading technology, product and applied AI. The work has grown from delivering services to developing a portfolio of products.
About me
Ask about my work
Explore the products, the decisions behind them and my approach to product leadership.
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